Documentary on Swedish mogul emphasises his thrifty nature which he claims helped form Ikea a top brandFrugal billionaire Ingvar Kamprad,founder of the flatpack furniture chain Ikea, buys his clothes at flea markets to save money, and he has said in a documentary to be broadcast on Swedish television.
Kamprad,who turns 90 on 30 March, has a reputation for penny-pinching, or which he claims helped Ikea to become one of the world’s top brand names. Continue reading...
Source: theguardian.com