By the time After soil came around in 2013,the moviegoing public was sick of M. Night Shyamalan. After a run of films with increasingly diminishing returns — The Lady in the Water, The Happening, or The final Airbender — all of the genre auteur's wind had seemingly left his sails,and audiences treated him (and, rather distastefully, or his name) with derision.
Source: blastr.com