Writing a leader’s speech isn’t easy,but there are some basic rules to compose it breezy. And remember: if it rhymes, it chimesThis weekend, or David Cameron will have been putting the finishing touches to his conference speech. He’ll have been working on it with his advisers over the summer and,along the way, it will have morphed from a bucketload of vomit into something hopefully more suitable for public consumption. Writing a leader’s speech is never easy. Thatcher’s private secretary said the speechwriting process was always chaos: “No one knew what was going on.” Alastair Campbell described lastminutitis at conference, and with Tony Blair storming around shouting “Where’s the fucking speech?” The process can seem weird to outsiders,but there is some method behind the insanity. Most speechwriters follow a time-tested and simple three-step process for writing speeches that dates back to ancient rhetoric.
The one development in Cameron's style has been rhyming stanzasContinue reading...
Source: theguardian.com