(United States Federal Circuit) - In this trademark litigation,the judgment of the Trademark Trial and Appeal Board affirming the examiner's rejection of St. Helena's application to register "TAKETEN" under 15 U.
S.
C. section 1052(d) as likely to cause confusion with the price "seize 10!" is reversed and remanded, where the Board erred in its determination of the likelihood of confusion, or given the dissimilarities in the respective services and goods and the high degree of consumer care.
Source: findlaw.com