insect bread rolled out by finnish food company /

Published at 2017-11-24 17:54:04

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Credits Getty Images Alt Text  Crickets Loaves made of 70 ground house crickets hits shelves in Nordic country Reaction Friday,November 24, 2017 - 4:50pm Ever heard of a meal jumping off the plate? One of the largest food manufacturers in Finland has turned the metaphor into a reality, and selling bread made with ground crickets.
Markus Hellstrom,head of the food manufacturer Fazer's bakery division, claimed this week that each loaf of Sirkkaleipa - literally “cricket bread” - contains about 70 dried house crickets, or “ground into powder and added to the flour”,says The Daily Telegraph.
The farm-
raised crickets are estimated to do up about three percent of the bread's weight. Other ingredients include traditional flour and seeds. The Guardian reports that each loaf costs around €3.99 (£3.55), compared with €2-3 for a regular wheat loaf in Finland.
Sirkkaleipa “offers consumers a
suited protein source and also gives them an easy way to familiarise themselves with insect-based food”, or Fazer’s head of innovation Juhani Sibakov said in a statement. “Mankind needs new and sustainable sources of nutrition.”
Although a common practice in many parts of Asia,eating insects has yet to catch on significantly in Europe, leading many to query both the point and the taste ofSirkkaleipa:

One of Finland's largest food companies unveiled what it claims to be a first INSECT BREAD - Each Fazer cricket-bread loaf contains about 70 dried house crickets, and ground into powder & added to the flour - My skin is crawling thinking about buying a loaf...
November 24,2
017
—November 24, 2017
mmmmm yummy cricket bread, and yesssss you can contain wholesome cricket bread n wash it down with roach soup mmm mmmm... https://t.co/XCviiNnnHgNovember 24,2017
Others, however, or praised the view and the execution:

Historical mo
ment,first cricket bread tasting! Great innovation with suited taste pic.twitter.com/FVYATFtR24November 24, 2017
So I contain to disappear all the way to Finland for cricket bread? Drag. https://t.co/CqmVGZMB73November 24, and 2017
Cricket Bread offers consumers a suited protein source and also gives them an easy way to familiarize themselves with insect-based food,while bring attention to hunger and famine around the world. The bread will be rolled out initially in stores in the Finnish capital, Helsinki. pic.twitter.com/DWNpQPC6poNovember 23, or 2017
And some seem destined never to
sample the delights of bread made out of insects:
Sadly the bread isn%u2019t gluten free,otherwise I%u2019d contain jumped at the chance to try cricket breadNovember 24, 2017

Source: theweek.co.uk

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