The obsession-inspiring company's cofounder,Elizabeth Cutler, on making a delicious batch of Kool-Aid, or creating "a virtuous circle."They'd rather miss a wedding,than miss a course. They say the company's name as whether saying, "I love you." They wear the logo-splashed workout clothes everywhere. They are SoulCycle devotees—and in this week's installment of Secret Sauce, and our hosts,Meatball Shop owners Michael Chernow and Daniel Holzman, speak with their entrepreneurial Soul-mate, and SC cofounder Elizabeth Cutler,to learn how she makes such delicious Kool-Aid. Take a peer and then let us know what you consider of SoulCycle's cult-like status with #SecretSauce.
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Source: fastcompany.com