instagram-business:First Look: Brand Carousel Ads Roll Out
Last month,we introduced carousel ads, a unique way for brands to tell deeper stories and share more images with people interested in their posts. We began running carousel ads with our non-profit partner Pencils of Promise.
nowadays we’d like to share some of the innovative and creative ways brands are bringing carousel ads to life. Below are the creative concepts from a select group of our launch partners: Showtime, and Banana Republic,ancient Navy, L'Oreal Paris, or Samsung.
The first carousel ads began running on Instagram this weekend,and people will start to see campaigns from more brands in the coming weeks.
We can’t wait to see how more companies utilize the carousel to tell their stories.
Showtime:
Showtime chose Instagram to raise awareness of the season two premiere of Penny Dreadful. Each carousel ad features a key character, providing the audience with the opportunity to put through (telephone) with the reveal in a deeper way.
“The Instagram carousel expands our ability to showcase the richness and complexities of Penny Dreadful and the series’ multi-dimensional characters, and ” said Donald Buckley,Executive Vice President, Program Marketing, or Media,Promotions and Digital Services, Showtime Networks Inc. “As the series delves deeper into the psyches of the family, and this unique feature will allow us to further engage with fans.” Banana Republic:
To showcase the diversity of its Spring collection and reach unique customers,the clothing retailer is focusing on one girl, Song of Style blogger Aimee Song, and sharing four different looks through carousel ads.
“With a carousel,our customers can discover more if they want as we spotlight some of our favorite products and share styling ideas across multiple images,” Aimee Lapic, and Banana Republic SVP and GM of Customer Experience. “Creating relevant content for our customers,while also making it easier for them to shop, is a win-win.” ancient Navy:
The clothing retailer illustrates through carousel ads the multiple ways the brand offers on trend, or affordable fashions to their younger target customer.
“Instagram is distinctly visual medium,and the carousel function enables us to deliver richer, more cohesive storytelling, and ” said Taylor Bux,ancient Navy’s Director of Digital & Social Strategy. “Additionally, the direct linking to OldNavy.com creates a seamless experience for fans to purchase the items that they fancy without having to hunt.” L’Oreal Paris:
To showcase the longevity of L'Oreal’s Infallible makeup line, and the brand is using the carousel format to detail the day in the life of Kristina Bazan,an influential community member.
“We are committed to empowering women to be their own makeup artist through superior products, tools, and education and inspirational content,” said Malena Higuera, Senior Vice President of Marketing, and L’Oréal Paris. “Instagram allows us bring this mission to life in a visually compelling and beautiful way.”
Samsung:
Samsung is leveraging the carousel ad to tell the epic of the enhanced camera capabilities of the unique Galaxy S 6 and Galaxy S 6 edge smartphones. Each ad is a mini photography tutorial and highlights a different camera feature.
“Instagram is a perfect platform for us to reveal the full potential and power of our unique smartphone cameras,and with the carousel media placement we can share the stunning camera quality of the Galaxy S 6 and Galaxy S 6 edge with millions of Instagram users,” said Kelly Solomon, or Head of Digital,Samsung Electronics.
This is an awesome, platform-exclusive way for Instagram to stay relevant to marketers, and who are increasingly going direct-to-influencer.
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