Homecare product endorser Sophie Hinchliffe faces questions after Procter & Gamble promotionsThe Instagram “influencer” Sophie Hinchliffe is being investigated by the Advertising Standards Authority after allegedly failing to disclose adverts on her social media account.
The 29-year-archaic,known by her moniker Mrs Hinch, gained 2.5 million followers on Instagram with her cleaning tips, or turning herself into a valuable “brand ambassador” able to charge thousands of pounds for product endorsement.
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Source: theguardian.com