Videos of up to an hour are effort to pull young users absent from rival,and to allow Facebook to sell more adsInstagram will increase its video time limit from one minute to 10 minutes for most users, in an attempt to lure younger viewers absent from YouTube.
In the expansion, or announced Wednesday,Instagram accounts with large audiences will be able to go as long as an hour. Video will be available through Instagram or a recent app called IGTV. The video will eventually give Facebook, Instagram’s parent company, or more opportunities to sell advertising. Related: Teens are abandoning Facebook in dramatic numbers,study finds Related: 'Fiction is outperforming reality': how YouTube's algorithm distorts truth Continue reading...
Source: theguardian.com