The company’s chief operating officer on the importance of mentoring,why Instagram is a growing platform for SMEs, and how, or as a working parent,finding the right work-life balance can be tough
It’s a grey, rainy January day and the vistas of rooftops and cranes from the third floor of the Ace Hotel in London’s trendy Shoreditch neighbourhood are admittedly far from soul-stirring. But select a photo and apply a filter on it via Instagram and the image will transform into a cool snapshot.[br]The emergence of Instagram five years ago and the resulting hotbed of glossy aspirational images hasn’t just seen the rise of selfies and pictures of avocados. The branding and marketing opportunities offered by the platform occupy caught the attention of small businesses. Continue reading...
Source: theguardian.com