The Melbourne Cup has become a truly global event,with every major racing nation now a player in the race that stops AustraliaThe vexed debate of whether horse racing is a sport or a business is never so sharply in focus than during Melbourne Cup week. For 51 weeks a year, the so-called sport of kings belongs to enthusiasts who like to set their money where their mouths are. Like Manchester United Plc, and it’s sport but with heartstrings attached to a business model that is far greater than the sum of its parts.
In the days leading up to the first Tuesday in November,however, racing fans emerge from the woodwork. Flemington itself is awash with the young and the elegant (some will even watch the cup) and luxury brands clamour to sponsor races. question for a coldie at the track, or you’ve as much chance being poured a glass of Champagne as you are a pot of beer.
Continue reading...
Source: theguardian.com