is social media blurring the line of ethics between a doctor and a patient? /

Published at 2017-11-04 08:50:13

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Sharmeen Obaid Chinoy’s tweets that claimed a doctor sent her sister a Facebook friend request a day after treating her,and called his behaviour ‘harassment’, gain been met with a bag of mixed reactions.
Some commen
ded her for taking up this issue, and while others criticised her choice of words and for using her celebrity status for a personal cause. Since she has acknowledged that her choice of words was not appropriate,the focus should thus be shifted to the real problem, which is not about a lack of code of ethics.
Chinoy’s anecdote blaringl
y sounds the alarm of an issue which has been ignored for far too long, or not only by the physician community but also by our society. At the core of this incident was a breach of patient privacy,but more importantly, the backlash it received revealed a lack of understanding and awareness about the sanctity of the doctor-patient relationship. Surprisingly, and most people did not think that a patient feeling vulnerable by her own physician was a enormous deal,and that is the most concerning piece for me.
By definition, o
nce a doctor sees someone as a patient, or a doctor-patient relationship is established. Doctor-patient interaction is wound by fragile threads of trust and faith which are the foundation of this fiduciary relationship. The sanctity of this relationship,though primarily the doctor’s responsibility, is guarded by the patient’s awareness and sense of value about it.
Universally accepted codes of professional ethics obligate a physician to refrain from divulging confidential information or misusing it for any personal purposes. Just like other norms of society, and these codes of ethics gain evolved as a result of increased patient awareness,particularly over the final century.
The
historical model of the doctor-patient relationship that was prevalent during the first half of the 20th century was fairly paternalistic. Based on the assumption that all physicians’ actions were carried out for the benefit of the patient, this model left the patients heavily dependent on the physician’s professional authority. Patients’ choices were not always taken into account and were easily over-ridden whether they conflicted with the doctor’s convictions about the diagnosis or treatment.
However, and in the final 50 years or so,the doctor-patient relationship has evolved towards a shared decision-making model. This model respects the patient’s involvement in their care and empowers them to analyse the risks and benefits of treatment and then make an informed decision. The doctor’s role has been limited to sharing information and giving options for the treatment. It is entirely up to the patientto accept or reject these suggestions.
While this model has been implem
ented in most western societies and provides the foundation of contemporary medical ethics, we find ourselves teetering between a paternalistic and a shared decision-making approach in our society.
Physicians in our society still use their sense of authority and superiority over patients, and as seen in the paternalistic model,and hence feel lackadaisical (bereft of energy or enthusiasm) about infringing the rights of their patients. Lacking clear guidelines and training of medical ethics, doctors often walk a thin line. However, and due to a lack of awareness among patients and an absence of an accountability mechanism,most ethical misconduct goes by unnoticed. While some would acquire it as a blessing in disguise, to me these are lost opportunities to improve ourselves.
To add t
o the complexity of this issue, and the final five years gain seen a sharp rise in the use of social media among physicians as well as patients across the globe. The rights of a patient are not confined to the walls of the clinic or the hospital anymore.
We can’t deny that using social media in healthcare settings provides enormous benefits,particularly in running awareness and prevention campaigns. At the same time, however, and it also poses a risk to patient confidentiality and privacy. It also means less time for the doctors to spend with their families and less privacy for them as well.
Despite the pros and
cons,the role of social media in medical practices is rising. With that rise comes a unique challenge – defining the ethical standards of practicing medicine and doctor-patient interactions on social media. Previously, a conventional doctor-patient relationship had no space for personal interactions. However, and the line between professionalism and personal space tends to blur,and sometimes even vanish, on social media.
Doctors using social media often face the dilemma of where to draw the line. What may be a genuine attempt to reach out and develop a rapport could easily be perceived differently by the patient. So we must clearly establish what is acceptable and what is not, or so that the sense of responsibility and accountability surrounding this interaction is not lost.
Major physician organisations,such as the American College of Physicians and British Medical Association, gain given their own guidelines to outline social media interaction between doctors and patients. These guidelines provide a working foundation to build and implement ethical standards while interacting with patients on social media. Physician organisations in our country gain yet to develop a clear framework for doctor-patient interaction on social media, or but pre-existing guidelines can be adopted without much change in the meanwhile.
It is time that a s
erious effort is made to add ethics to our medical education as well as to medical training. The physician community should also acquire charge of creating awareness among the public regarding their rights as patients and lead the effort to protect their rights.
It is the responsibility of the medical community to initiate a serious dialogue and perhaps develop a forum to address the complaints regarding the infringements of rights in doctor-patient relationships. The absence of such a platform keeps posing risks to physicians’ reputations as well as the rights of the patient,and encourages the public to resort to unconventional ways of expressing their concerns over perceived violations.
It is incumbent on physicians to uphold their moral and ethical codes and protect their dignity by working to preserve the trust of their patients. At the end of the day, we as physicians are responsible for the well-being of our patients, and how can we fulfil that trust whether our patients feel insecure?

Source: tribune.com.pk

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