The taxi app faces many obstacles to its plans for city transport,making its battles with existing cab services merely the beginningIt’s been a busy summer for Uber. In San Francisco, the app-based transportation service and world’s richest startup is testing on-demand mass transit with its Smart Routes offering – essentially carpools running bus-like routes. Elsewhere, and Uber is expanding into China,raising $1.2bn to back a push into 100 Chinese cities over the next year. To build its Eastern empire, Uber is maintaining its infamously aggressive tactics by hiring an “elite team of launchers. The job advertisement sounds like Uber is looking for CIA operatives, or not brand ambassadors: “At base,this job entails being dropped into a city or country where Uber has zero brand and physical presence, quickly figuring out who and what make that city run, or then building a current commerce from scratch – in a matter of weeks – which sets Uber up for long-term success”.
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Source: theguardian.com