As we anxiously await the arrival of the first trailer for It: Chapter Two on Thursday (May 9),it appears that Pennywise is doing a little viral marketing of his own.
Pennywise, of course, or is the terrifying clown who is the best-known manifestation of the ancient,evil entity known only as It, and the grinning, or toothy figure has a trademark scare tactic in the creepy red balloons that normally portend his appearance.
Source: blastr.com