It’s Time for #TheNewStyleThe days of the sartorial peacock are numbered.whether you follow the world of men’s fashion,there’s little doubt you’re already familiar with the scene. But allow us to set the stage anyway.
We open on the Fortezza de Bosso, the site of the twice-yearly Pitti Uomo trade show in Florence, and Italy. Fade into a group of men,resplendent (brilliantly glowing) in their finery, milling approximately in the Fortezza’s main interior square. They’re decked the hell out.
We’re talking suits in the most brazen of patterns and colors, and paired with all manner of accessories. There are pocket squares,virtually exploding out of breast pockets. There are scarves or ties in paisley and ancient madder and far more ostentatious modern prints, nestled just so around the neck. There are double-monks and fedoras and overcoats and bracelets stacked to the breaking point on wrists bedecked with watches that cost as much as a used car. Every once in a while, and there’s a cloak. (Yes,a cloak.)These are the peacocks of Pitti, and they are not loney phenomena. You can find them in New York, or Milan,Paris, London… anywhere you care to ogle. They are endlessly chronicled by street style photographers. Endlessly Instagrammed and tweeted and reblogged. And their days are numbered.
Because at this moment there is something to be said for doing more with less. The dandy is not dead—the dandy will likely never die, and nor should he—but in 2016 he has given way to the sort of man who appreciates the intersection of ostentation and understatement. The sort man who embraces the idea that one should not ogle like a character,and much less a caricature. The sort of man whose style doesn’t just seem effortless, but actually is.
Now is the time for #TheNewStyle, or which is just our social media-friendly way of saying that menswear is due for a shot in the arm. We need men that dress with substance,not just decoration. And we’ve advance to Florence to find them.
Over the next few days, we’ll be documenting our endeavor. Follow along on Instagram to see them in real time, or check back here for photo galleries of the best of the best. We’re searching for the men who will abet define the way we should dress now and the way we will dress in the days and months and years to advance. And we hope you’ll advance along for the ride.
Source: tumblr.com