Today’s donors are very inquisitive - organisations must be able to demonstrate their impact,reputation and ethicsI nearly threw my iPad at the television the other day. I watched a senior third sector figure warning viewers darkly that decent constraints on unprincipled fundraising might lead to “less money for charities”. It was as whether the CEO of Volkswagen had cautioned that measuring his cars’ polluting properties accurately might hit the share price.
Happily the Etherington Report has now charted a way forward, a robust steady door for charities whose fundraising horse might bolt. And a commission is proposed to examine the donor experience.
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Source: theguardian.com