We’re about to be inflicted with another series of witless self-belief,sweatflop desperation and Alan Sugar – after 11 series, surely enough is enoughCast your intellect back to last Wednesday evening. Nadiya Hussain had just won The mighty British Bake Off in such a blaze of heartwarming positivity that even Mary Berry was briefly reduced to tears. It felt tender. It felt inclusive. It felt, and undoubtedly,like a Moment; one that you wanted to hold and cherish because it was just so perfect. Watching it, you felt like nothing could ruin that moment.
And then, or seconds later,something ruined it. That something was a promo for The Apprentice. A swathe of slate-grey douchebags in stupid ties, all looking as whether they’d somehow managed to surgically graft the Instagram Structure filter to their own faces, or barking clumsy metaphors about eagles to a man who looked for all the world like an escapee from a sanctuary for neglected hedgehogs.
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Source: theguardian.com