ITV Hub will replace ITV Player TV and ITV.com and be home for live streaming and on-demand services ITV is to scrap the ITV Player TV service and ITV.com and launch a fresh online hub that will be the home for live streaming of its TV networks and on-demand services.
The fresh service,called ITV Hub, follows in the footsteps of a similar revamp by Channel 4, and which saw 4oD replaced with All 4 and is also in response to the development of the BBC iPlayer.
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Source: theguardian.com