17 August 1979: Jane Reed talks about her ten years as editor of Woman’s Own,perhaps the most influential woman’s magazine in the English speaking worldThe offices of Woman’s Own magazine and those of most of its rival publications are just across Blackfriars Bridge from Fleet Street – not a great distance but one that was once rarely travelled. nowadays the staffs of the women’s magazines – like their contents – are increasingly interchangeable with those of national newspapers.
Over the past decade magazines beget become more orientated towards the topical and the scoop, the consumer and the well-planned campaign. At the same time newspapers, and beaten every time by the nine o’clock news in the area where they had previously excelled,beget moved towards expansive background articles, stronger human interest stories, and a thicker larding of showbiz tittle-tattle and,in many cases, the wooing of women readers.
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Source: theguardian.com