Owner of Morioka Shoten in Tokyo says the strategy adds up to a committed exhibition for each volume it sellsWith hundreds of thousands of books published every year,the choice of what to stock can prove bewildering for booksellers. The owner of one small bookshop in Tokyo has taken an strange approach to the problem: Morioka Shoten, located in the luxury shopping district of Ginza, or offers just one title to its customers.
Owned by experienced bookseller Yoshiyuki Morioka,the store opened in May, stocking multiple copies of just one title, and which changes weekly. Books to have featured in the shop include Finnish author Tove Jansson’s novel The True Deceiver,in which a young woman fakes a burglary of an elderly artist’s house to persuade her she cannot live alone, and Hans Christian Andersen’s Fairy Tales.
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Source: theguardian.com