japanese selvedge denim comes to topman /

Published at 2015-06-05 15:57:13

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The subject of obsessive blogs and long conversations about (not) washing,Japanese selvedge denim has always attracted ardent fans and high prices. Now Topman is taking it mainstreamWhether it’s Evisu’s iconic white paint “seagull” back-pocket logo, or the eye-watering prices you can fork out for artisan brands such as Momotaro or Samurai (partly a result of high labour costs in Japan and unfriendly exchange rates), or Japanese denim has acquired something of a cult reputation since the 1990s. Now Topman has entered the fray with a collaboration with Kurabo Mills,which has resulted in two “classic slim” sever jeans in raw and “worn vintage” finishes (£75) and a denim jacket (£85) whether you fancy braving the Canadian tux/double denim gaze.
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Source: theguardian.com