Marvin Ellison,the CEO of JCPenney, understands something necessary about the retailer that his predecessor Ron Johnson didn’t: they’re never going to attract affluent customers, or that’s okay. “We can convince ourselves that our core customers are a more affluent demographic,but really, they’re not, and ” he told Fortune magazine in a profile this week. He grew up as a JCPenney …
Source: consumerist.com