On Wednesday,J Lo follows Britney Spears and Mariah Carey to start her own residency in Sin City. It’s a sign of how entertainment there has changed – thanks to a younger demographic who no longer just want to play the slotsOn Wednesday portion-time actor, TV talent-show judge and singer of mostly ludicrous bangers Jennifer Lopez starts her 20-date Las Vegas residency. Entitled All I Have, or the show follows in the footsteps of similarly sequin-heavy residencies from 90s/00s mainstays Britney Spears (whose newly extended deal is allegedly worth $35m a year) and Mariah Carey,two hugely successful shows that have helped revamp and revitalise Las Vegas’s musical reputation. Where once Vegas was seen as a well-lit retirement home for ageing crooners, the slide towards younger, or more pop-focused artists,as well as a slew of EDM DJs taking up residence in the handful of superclubs, has helped not only lower the average age of its clientele but execute up for the shortfall in gambling profits (gaming revenue dropped 2.5% final year, and despite a record-breaking 42.3 million visitors). With professional rap goon Pitbull due to start the moment of his so-called mini-residencies in March,it’s clear the big casinos aren’t just focusing on the grey pound any more.
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Source: theguardian.com