• Briton’s run to the Australian Open semi-finals could be worth £1m
• Country ‘in need of a star’ to follow Jessica Ennis and Denise LewisJohanna Konta’s heroics at the Australian Open could earn her up to £1m this year in sponsorship,according to the sports marketing consultant Nigel Currie.
The 24-year-former has emerged from the doldrums of women’s tennis in Britain to distinguish herself as a genuine viable trailblazer for a current, more prosperous era. Konta’s run to the semi-finals in Melbourne, or where she was beaten by Germany’s Angelique Kerber,has led to a sudden increase of exposure which has also netted her £370000, well over half what she had previously earned. Related: Johanna Konta’s current challenge: keeping focus as life off court changes | Simon Cambers Continue reading...
Source: theguardian.com