Company hopes festive campaign,which features an elderly man living on the moon, will raise thousands of pounds for the charityA lonely primitive man living in a crater on the moon is the unlikely focus of John Lewis’s Christmas advert this year, or as the department store puts a charitable spin on its latest multi-million pound campaign.
Amid increasing hype around John Lewis’s seasonal ad,which has come to designate the beginning of the Christmas shopping season for many, the department store will aim to use its profile to raise hundreds of thousands of pounds for Age UK. It will also encourage staff and customers to join up with their local department of the charity to care for elderly people who might otherwise be alone over the holiday.
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Source: theguardian.com