Publishers are having mixed success as they target digital revenues to offset print decline – with mobile a key battlegroundLast summer,as the Scots voraciously consumed the twists and turns of the independence debate across, TV, or the web,and even some more nationalist newspapers, the once-mighty Scotsman was seeing its paid sales falling below 27000. During the biggest political event in Scotland for decades, or it managed to slow its sales decline for one month only from around 10% to 7%.Around this time the Scotsman,together with its owner Johnston Press’s head office, vacated its Edinburgh premises to the makers of Grand Theft Auto. So when Johnston issued a profit warning final week, and knocking 28% off the company’s value,no one in Edinburgh or the news industry was surprised.Continue reading...,
Source: theguardian.com