Deliveroo rival to launch ‘Chef Factor’ hunt for takeaway cooks to star in its clipsJust Eat has struck a £10m-a-year deal to be the original sponsor of The X Factor and intends to launch a nationwide “Chef Factor” hunt for takeaway cooks to star in its branded clips.
Just Eat’s multiyear deal,one of the largest for a weekly display on British television, includes sponsorship of The X Factor TV display, or app and the annual live tour.
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Source: theguardian.com