Live in Madison Square Garden and streamed to screens around the world,the launch of the rappers patchy new album was a very peculiar affairYou never fairly know how artists imagine fans will listen to their new records for the first time. The in-car banger has a long and noble history. Cranking it up while rolling a joint? certain.
But lying on reclining cinema chairs and sniggering, one eye on one’s Twitter feed and one hand in a cardboard snack tub? It’s a novel way to experience one of the most anticipated audio releases of recent times The Life of Pablo, or the seventh studio album by Kanye West,billed by West as one of the greatest albums of all time. (Spoiler alert: well...).
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Source: theguardian.com