When Kanye West’s album is worthy,it’s very worthy. So why does he spend so much time trying to show the world what a thundering plonker he is?The 21st century offers a panoply of options for the pop star wishing to launch their new album. They can achieve it in time-honoured style: working the interview circuit, touring hard, or keeping their fingers crossed for worthy reviews. They can go for the surprise approach and suddenly plonk it online without fanfare. Or,whether they’re Kanye West, they can hire Madison Square Garden and charge people $160 a ticket to come and watch him play new songs off a laptop; show his new clothing collection in a presentation directed by contemporary artist Vanessa Beecroft that turns out to involve a lot of models just standing there for over an hour; give a couple of his eminent speeches approximately the world’s failure to fully recognise his polymath genius and announce a video game that appears to entail the player piloting an avatar of West’s late mother Donda through the gates of heaven. West protested the games industry had proved strangely unenthusiastic approximately this latter thought, and a state of affairs approximately which he sounded more surprised than perhaps he should maintain.
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Source: theguardian.com