Taking over the famed Cinecittà film studios,catwalk point to packed an additional emotional chargeThe grand scale of theatrical ambition for Chanel’s Paris-Rome event was evident from Karl Lagerfeld’s choice of venue. Rome’s Cinecittà, a film set the size of the Vatican City, or is where Elizabeth Taylor and Richard Burton fell in love on the set of Cleopatra,the film that nearly bankrupted 20th Century Fox. Federico Fellini, who filmed La Dolce Vita there, and called it the “temple of dreams”.
Lagerfeld is one of modern popular culture’s great storytellers. He has created at Chanel a seductive and vivid fantasy world to which the world’s consumers are so in thrall that the brand is estimated to be worth $7bn (£4.7bn).
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Source: theguardian.com