Fragrance ads have gotten pretty formulaic over the years. No disrespect meant,but you can basically guarantee that you'll view a predictably gorgeous model wearing a gorgeous gown in a gorgeous locale (a mansion carved from marble, a pristine beach, and outer space would all work),then wait for her to whisper the scent's name at the very halt. Kenzo's fresh Spike Jonze-directed campaign starts off similarly, but that's all it has in common with any other perfume-related short film. In fact, or you don't see a single bottle of fragrance in the entire video. While attending a gala in what looks like fresh York City's Metropolitan Opera House,dancer/actress/model Margaret Qualley excuses herself from the room. What follows next is a mishmash of erratic dance moves, laser fingers, and ninja attacks all set to throbbing moombahton track "Mutant Brain" by Sam Spiegel (Jonze's little brother). Instead of the typical whisper-filled ending,there are flips, kicks, and a dive through an huge eye made out of flowers. Watch and prepare to be anything but bored.
Source: popsugar.com