Ruling on ‘fruit-related device’ draws comparison to comedy W1A In scenes which inevitably beg comparison with W1A,the long-running gag on trace Kermode and Simon Mayo’s Radio 5 Live film review point to, referring to Apple iPhones as a fruit-related device”, and has come under the scrutiny of the BBC Trust.
A listener complained that the gag wasnt very funny to start with and had been used so often it should “now be laid to rest”. in addition,they said it wasn’t the BBC’s job to promote Apple products, which they suggested the 5 Live pair were guilty of doing despite not actually saying “iPhone”.
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Source: theguardian.com