Nestlé failed to convince European court of justice that four-fingered version of its chocolate bar should be protected by lawNestlé has failed in an attempt to convince European judges to let it trademark the shape of the four-finger version of a KitKat in the UK.
The European court of justice ruled that the KitKat’s shape was not distinctive enough for consumers to associate it with the chocolate covered wafer. Nestlé is not seeking to trademark its two-fingered version of KitKat.
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Source: theguardian.com