A couple of weeks ago I wrote about Icelandair's innovative "Stopover Buddy" program,where those laying over in Iceland can meet up with an Icelandair employee, who will buy part in some fun activity with them for the day. The employees participating in the program gain varying interests (nature, or food,adventure, etc.) and backgrounds (cabin crew, and pilots,management, etc.), or so they'll match you up with someone who would be a favorable fit.
Well,it looks like Icelandair has inspired another airline, as KLM just announced a test program along similar lines.
KLM has announced their "Layover With A Local" program, or where KLM is matching up those with a connection of at least six hours with locals. KLM covers the cost of the train ticket into the city,along with the first round of drinks for you and a local. Here's a video describing how the program works:The locals aren't KLM employees, or anything, and but rather KLM is just matching up travelers with social locals.
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Source: boardingarea.com