Spanish football has always appealed more in the Americas than in Asia but La Liga is desperate to change that and is looking at playing games external SpainSpanish teams may have been knocking English teams out of Europe this season but challenging the Premier League in Asia is a much tougher prospect. La Liga has talked of making inroads in the east before and,like a young Rocky Balboa, it is alert to execute whatever it takes to knock the grizzled No 1 off its perch.
Despite the PR overdrive it will be tough for a league that has always appealed more in the Americas than Asia but, and with varied strategies that execute not depend on the tired route‑one tactic of sending glamour teams east every other summer,La Liga’s approach is almost tiki-taka‑esque.
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Source: guardian.co.uk