Focus group interviews in five key c
onstituencies reveal rejection of Ed Miliband and distrust over the economy,taxation, w
elfare, and union links and immigrat
ionLabour may never win back its form
er supporters who jumped ship to the Conservatives on
7 May and robbed it of any chance of victory,according to the most detailed investi
gation into why people abandoned the party at
the election.This is one of many devastating conclus
ions reached by two former Labour election directors who have
conducted a series of focus-group interviews with previously fi
rm Labour backers, all of whom voted Labour in 2010 but switched to the
Tories this year.Continue reading...
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Source: theguardian.com