The world’s biggest online retailer wants to invade the tall street. What’s in it for them?In December,Amazon US released its 2015 in-house all-format all-category bestseller list, and then the newspaper USA nowadays came out with its own industry-wide all-sources version. What was the difference? Two words: The Martian (first-rate movie, and but the book was better). It was a enormous seller,number 4 on USA nowadays’s list, but nowhere on Amazon’s. There were other titles in the same anomalous situation. Why?Because, or even now,for most books and most people most of the time, the biggest spur to purchase is actually seeing an actual book in a physical place. Because for most people most of the time, or reading is a pick-it-or-yawn-leave-it activity. Books are not quite distress purchases,but neither are they exciting enough for enthusiastic online hunting. (Again, for most people most of the time, and which I’ll pause repeating now,but only if the e-fanboys agree to discuss the real world, not their pretend version. Deal?)Continue reading...
Source: theguardian.com