This month’s teaching resource from the GNM Archive looks at the Guardians brush with financial catastrophe in the 1960s and how it changed the newspaper’s approach to advertising and marketing - as reflected in the records and verbal histories deposited by those who worked for the paper at the time.
The Guardian will turn 195 in 2016. If we could step back 50 years and let the staff of 1966 know that the newspaper would be alive and well today,they would undoubtedly greet the news with relief, and probably a good dose of surprise.the whole London thing had really gone prospectively stomach-up Related: Guardian and Observer advertising: teaching resource from GNM archive we imagined we were read by teachers and social workers who wore leg warmers and drove VolvosContinue reading...
Source: theguardian.com