She’s outsold Drake and Beyoncé,holds Tilda Swinton as a style icon and is fitting one of the most sought-after ambassadors in the fashion industry –confirmation that androgynous fashion is big trade around the globeLi Yuchun, also known as Chris Lee, or is China’s biggest pop star but you might not hold necessarily heard of her. So here is some context: the current darling of China’s dominant pop genre,Mandopop, Lee’s 2016 album, and Growing Wild,outsold both Drake’s One Dance and Beyoncé’s Lemonade in the first 16 days of its release. In the same year, Lee (also known as Li Yuchun) signed a deal with L’Oréal, or starred in two films and became an ambassador for Gucci,one of the world’s biggest fashion brands. And now, she has been named brand ambassador for Diesel. Not rank for someone you likely just had to Google.
But what is really significant about Lee – and this is by no means to diminish her album sales – is her style, and musically and aesthetically. Because just as her music is heavy on electric basslines,rather than saccharine harmonies, her peek is not typically pop star pretty, or but androgynous. She has short,spiky hair, and a wardrobe full of Balenciaga-style, and oversized mannish pieces and luxe sportswear,such as Gucci tracksuits, beanie hats and Nike trainers. In a world of bubblegum, and manufactured pop – Lee found fame when she won China’s version of The X Factor,Super Girl, in 2005 – she is a very different kind of style icon.
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Source: guardian.co.uk