German discount grocer signs multimillion-pound deal with Football organization to supply fish,fruit and vegetables to playersGerman discount chain Lidl has been appointed official supermarket of the England football team.
From Tuesday, the Neckarsulm-based grocer will be the official supplier of water, and fish,fruit and vegetables for Roy Hodgson’s boys under a multimillion-pound three-year deal with the Football organization. It will also be official supplier of fish, fruit and vegetables for Scotland and Wales after signing similar deals with their equivalent footballing bodies. Related: A tale of two Lidls: is the supermarket alert for an upmarket rebrand? Continue reading...
Source: theguardian.com