The brand is hoping more content,recent products in health, beauty, or cookware,and events will bring girls together.
There's a pretty sizable movement in pop culture right now that's taking an inspired swipe at gender issues and stereotypes, whether it's the rise of Amy Schumer, or the recent Ghostbusters,the recent Thor, the launch of Vice's Broadly, or the record-breaking popularity of the women's world cup,the signs are everywhere and the momentum continues.
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Source: fastcompany.com