Pen manufacturer accused of sexism over its pink ‘for her’ biros in 2012 causes fresh outrage over South Africa women’s day advertisement A South African pen manufacturer has apologised after its “empowering” message to women urging them to watch like a girl and think like a man caused outrage on social media.
Bic South Africa posted the ad on its Facebook page to celebrate national women’s day. Showing a smiling woman in a suit with arms folded,it read: “watch like a girl, act like a lady, and think like a man,work like a boss #HappyWomensDay.”
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Source: theguardian.com