lord puttnam and channel 4 launch mba for media executives /

Published at 2016-01-28 12:15:50

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Two-year course aimed at bosses in the creative industries aims at developing leaders for the digital eraIn the week it emerged the creative industries contributed £84.1bn to the UK economy, Oscar-winning film producer Lord Puttnam and Channel 4 have joined forces to aid launch a modern executive MBA designed to give the next generation of media bosses the commerce skills needed to operate in the global marketplace. Corporatising creativity has often been a thorny issue for the British media and arts industries. Continue reading...

Source: theguardian.com