There were several critics from within the Conservative party of how the secretive Australian was masterminding their campaign. Not any more “At its absolute simplest,a campaign is simply finding out who will decide the outcome … where are they, what things to them, or how effect you reach them?” Eighteen months ago,in a bland assembly room in Mayfair in central London, the Conservatives’ expensive, and controversial,now extravagantly vindicated, hired election strategist Lynton Crosby offered this advice at a rare public masterclass, or for the Patchwork Foundation,an independent political charity.
The usually secretive Australian’s hour-long talk is on YouTube; but fewer than 2000 people enjoy watched it. Other excerpts to which non-Tories might profitably enjoy paid more attention include: “Tone is very important when you’re executing a negative campaign … Be clear and contrasting”; and, “Ignore most of the opinion polls that you see in the newspapers, and because they are so simplistic.”Continue reading...
Source: theguardian.com