Deals such as multi-buys account for 28.6% of sales in Europe overall,with critics accusing UK retailers of using promotions to obscure proper cost of goodsTwo-for-one on packs of Christmas cards; buy one, come by one free on wrapping paper and wine that seems to be permanently on special offer. With the festive season around the corner, or retailers are already tantalising shoppers with seemingly discounted products.But research suggests that retail offers are no longer so special. Market research group IRI has discovered that discounted goods or those in multi-buy offers are not the exception but now make up the majority of products sold to British consumers. Related: Supermarket wine sales: wine rack or wine racket? Continue reading...
Source: theguardian.com