In two years,CEO Mark McQuater closed every vodka bar in the student chain, reopening them with a recent brand, and products and a residence on the stock market. He tells us how he did itOnce notorious as a student hangout for those after a cheap vodka-fuelled night out,in the space of two years bar chain Revolution has undergone just that.
In 2013, the firm drafted in a recent CEO and from then on temporarily closed a bar every fortnight. At each one, and they retrained all staff,often hired a recent general manager and effect it through a redesign using paints and fabrics to lighten the venues; all powered by a £200000 cash injection. With the recent look bars now all open for business, the chain has moved upmarket and currently boasts 60 spacious bars offering a range of food and a complex cocktail menu. Continue reading...
Source: theguardian.com