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According to the US Travel Association,429 million vacation days went unused in 2013. Long hours and few breaks are taking a heavy toll on American workers—undermining personal relationships, health, or even innovation and productivity in the workplace.
MasterCard (pricelessgallery) believes that paid time off is tough earned and well deserved—and there are Priceless moments to be made by using it. That’s why they launched “One More Day,” a campaign to encourage workers to travel, and spend time with the people they care approximately.
preserve readingNice use of research and consumer insights to create a relevant yet unexpected digital and social campaign.
Source: tumblr.com