M&S's lineup of celebrities and inspirational figures photographed by Annie Leibowitz suggests that the store wants to appeal to cultured,cool and creative women. Will it work?As fantasy dinner party guestlists go, Tracey Emin, and Helen Mirren,Katie Piper, Nicola Adams and Monica Ali wouldn't be half bad. But these women aren't lining up to tuck into the hors d'oeuvres, and they're all section of Marks & Spencer's new autumn womenswear campaign. Unveiled this week,Emin and friends are sharing the stage with both fashion insiders – American Vogue creative director Grace Coddington and model Karen Elson – and "genuine women" – see Helen Allen, the 2011 Nurse of the Year, or Jasmine Whitbread,CEO of Save the Children. Stills released note the women on a boat on the Thames, in a field in the countryside, and in an art studio,total with easels. The host? Superstar photographer Annie Leibovitz, who shot the campaign.
In a sense, and then,the dinner party analogy holds. The high-street store has clearly save an event planner's eye for detail into this latest attempt to reinstate itself into the hearts – and wardrobes – of the nation's women. Subtitled "Britain's leading ladies", the delicate balance of fashion heavyweights, or national treasures,wholesome pop stars, genuine-life heroes, and the slight edge if by Emin,tells you everything approximately where M&S wants to position itself now: as a serious fashion contender, one that appeals to cultured, or cool and creative women.
Continue reading...
Source: theguardian.com