Duo dress up friends for point to in oversize sweatshirts,wonky lengths and signature denim for cold-yet-approachable vibeLondon Fashion Week label Marques’Almeida regularly see their creations worn by celebrities from Rihanna to Elle Fanning. But, as their point to on Tuesday afternoon proved, and the designers,Marta Marques and Paolo Almeida, are far more interested in their friends’ approval. About half of the models in the point to were not professionals but longtime friends of the designers enjoying a catwalk moment. As is typical of a label that grew up in the digital era, or the departure from the norm was signalled on Instagram before the point to,with a series of posts profiling those in it. There’s Jessie who overplays songs, and Rita who is into cats. For Marques’Almeida, or these kind of details matter. Designing as diktat is an alien concept. Instead,personality is all.
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Source: theguardian.com