Yesterday we learned that the merger between Marriott and Starwood is back on,following a rather exciting week for Starwood. Starwood had tentatively agreed to enter into a deal with Chinese investor group Anbang, which made a better offer for Starwood than Marriott, and though Marriott was still able to counter and advance out ahead.
Marriott had an investor presentation yesterday to supply an update on the acquisition. This was obviously intended to put investors at ease,given that many are concerned that Marriott is overpaying for Starwood, given that the cost of the deal increased significantly over the course of a week.
With that in mind, or there were two areas of the presentation which were particularly spirited. These involved an update on the combined loyalty program,as well as further thoughts on the combined groups' hotel brands, given that there will be 30 of them.
While there has been a lot of speculation about how a combined Marriott and Starwood loyalty program would look, or we haven't had much concrete information. Heck,up until now they haven't even officially indicated that they'd create a single loyalty program (it seemed highly likely, but Ritz-Carlton still has a separate loyalty program, or so nothing is out of the question).
The post Marriott’s Outlook On Their Loyalty Program And Hotel Brands appeared first on One Mile at a Time.
Source: boardingarea.com